LED lighting will be transferred from "multi-brand" to "precise brand"

At present, there are only a small number of LED packaging companies in the Chinese market. Most of the packaging companies have begun to develop and produce LED lighting products. The corporate boundaries of LED applications have become increasingly blurred, and the LED product lines of companies have grown longer and longer. LED lighting has already begun to ferment last year. Compared with 2009, the market demand has greatly increased. Companies that make LED packages and LED displays have also entered the field of LED lighting.

Development Status of China's LED Market The LED lighting industry has developed rapidly. In 2010, LED lighting has already begun to ferment. Compared with 2009, the market demand has greatly increased. Companies that make LED packages and LED displays have also entered the field of LED lighting. At present, there are only a small number of LED packaging companies in the Chinese market. Most of the packaging companies have begun to develop and produce LED lighting products. The corporate boundaries of LED applications have become increasingly blurred, and the LED product lines of companies have grown longer and longer. Although the technical level of LED products has been greatly improved compared with previous years, most companies have occupied the market at a price, but at the expense of the quality of the product, it has also led to a gradual decline in product profitability. However, many LED companies have started to increase their investment in R&D, and they are developing in the direction of high-tech, high-value-added, and intelligent products. At the packaging and application end, some products of individual companies can already compete with international LED manufacturers on the same stage. Even so, LED chip companies have low overall profits. LED chip companies currently invest a lot, but LED chip industry sales in 2009 was only more than 2 billion yuan, and most LED chip companies have negative profits or no profits. LED chip companies reached 62 at the end of 2009. With the large-scale investment of LED chip companies and the introduction of technologies in Taiwan and other places, it is expected that China's LED chips will have very large development in the next few years.

From the status quo of the current development of lighting brands, we can see that there are very few lighting brands that consumers are familiar with. The brand building of the lighting industry is still in a state of lag. How to develop "well-known brands in the industry" into "public well-known brands", how to develop our "big but not strong brands" into "well-known brands of lamps and lanterns", and how to develop "multi-brands" into "precision brands". It is a problem facing the lighting companies in China and it is an issue that we urgently need to solve.

Exports occupy an important position, the domestic market is weak, especially LED companies in the Pearl River Delta region, many companies account for more than 50% of exports. Mainly because the price of LED products is still relatively high compared to Chinese consumers. China's sales of LED application products are mainly concentrated in commercial lighting and municipal engineering, and the average consumer acceptance level is still at a relatively low level. There are few mergers between LED companies. Currently, there are very few LED companies that have merged with each other on the market. Each company basically expands its scale by relying on its own strength. Compared to thousands of companies in the market, the merger ratio between companies is negligible. The main reason is that the LED market is still immature and fully competitive, and most companies can find their own living space. However, compared with the small number of mergers and reorganizations, China's LED industry enters and exits many companies each year.

Undoubtedly, the brand is the steel armor that enterprises overcome the crisis through the crisis. Therefore, to strengthen the lamp industry's ability to resist risks in the face of crisis, we must work hard to develop the brand, and we must create a unique lighting brand development. The development of the lighting industry in 2010 will be further improved. This will mean that the competition in the lighting industry will become increasingly fierce, and all manufacturers will use their efforts to increase their market share. The market has learned that the current multi-brand strategy in the lighting industry is rampant, and often there are several brands in a company. Now in the lighting industry, the multi-brand strategy seems to have become a trend. It can be said that “five children are allowed to pass the exam” and performing on the same platform is not necessarily a wise strategy.

To implement a multi-brand strategy, many companies have implemented this. In the multi-brand operation process, sales and marketing between multiple brands are completely separated, but its R&D, production, and organization and management are resource-sharing, which is undoubtedly optimized. Resources make full use of corporate resources. With different positioning products to fight for a larger market, subdivision of the cake industry in the lighting industry, so that the entire market share. Not only has the company's influence in the industry been expanded, but it has also served to maximize the benefits for the company.