How do traders deal with smart customers?

Although the two types of savvy customers of "exhaustion" and "dedication" have some similarities in essence, the specific sales methods for them should be different from person to person. For “due-responsible” customers: the clearer the better, the better the performance of this type of customer is to be suspicious, critical, and analytical. Because they are difficult to deal with, it is necessary to make an analysis of them first. Once they grasp their psychology, they will know how to impress them. Treating such customers should try to make them feel safe and let them believe in you and let them know that you will listen carefully and analyze their requirements. Don't deliberately incite a frenetic atmosphere at a sales meeting, which is often counterproductive. The only way to motivate such customers to buy is to create an atmosphere in which everything is organized and step-by-step. For sales people, they want to look, sound, and feel like they meet their requirements. We can look at this issue like this. Every cautious customer you come into contact with, whether it is existing or in the future, is a "goose that will lay a golden egg" for you. If you want to make money for a long time by this "goose that will lay golden eggs", then you must be good to him. You can't lie to him and can't force him to buy something he doesn't need. Don't think about covering up the truth by exaggerating your words. Otherwise, he will see you sooner or later. “Competent” customers like to deal with people who are calm, attentive and do things in an orderly manner. Any details are very important to them. They will pay attention to whether your dress is decent and will care if the documents in your briefcase are placed neatly. They want people and products they come in with the accuracy, precision and efficiency they expect. They are skeptical about jokes. Therefore, the salesperson's sales style must be rigorous, slow and clear, and take notes in person to ask about their needs. They like the sales staff to "detail" the situation. In front of them, you can't overstate the "detailed description". They want to hear, I hope you say. If you don't say it, they won't like you. This type of customer is most disgusted with the sales people who want to make a deal when they meet, so it will seem to be not careful. Moreover, this behavior strongly implies that the salesperson is not interested in the “detailed description”. The above basic strategy for “due-responsible” customers also applies to customers with “dedication”, but there are some special skills. For "dedication" customers: Don't be too anxious to be similar to "due-responsible" customers, and "exclusive" customers tend to be steady and careful. They are loyal to virtue. Even if they can tolerate the embarrassment of others in terms of morality and position, they are not willing to deal with businessmen with low moral standards. Selling products to such customers ensures that they get an added sense of security. Let them feel that they are guaranteed and feel that the decisions they have made are not risky. Don't give them pressure. Indicate that your plan or product has been considered from the buyer's point of view, and they believe that if you buy your product or service, they will never need to buy it again. Merchants should leave more snacks on their own history. Remember, this type of customer will look at you carefully. They rarely buy things from strangers, preferring to buy things from people who have years of experience and trust. A careful analysis of the information to be conveyed in your marketing activities, from a psychological perspective to understand the above behavior of such customers, may be more helpful to you. Once you are approved, you can successfully sell your products to these customers. The principle of selling to savvy customers: pragmatic integrity should not be too anxious to facilitate transactions. Allow customers to compare repeatedly, don't talk bad things about other products or suppliers behind the scenes, otherwise these savvy customers will be disgusted with you. They don't want to hear you criticize others or their products, just want to know why your product or service is better than others. Smart customers naturally hate people for falsifying, so salespeople should be less vocal, unfulfilled promises, and not ambiguous. These principles require years of tempering to deal with different types of customers. Selling is to use all the knowledge about human nature and human psychology to establish a strong sense of trust and identity in the target group in the best way.


1